So what happens when you get a page set up initially online, or a webpage published, is you need to do something called SEO to make sure that the search engines can understand what the page is all about. You see, a search engine cant really read things such as images or videos, so what people have to do is optimize their websites to ensure that when the search engines come around, there is text on the page that can be read and that the text can be understood to tell the search engines what this page is talking about.
You see when a bot or spider comes to crawl your site, your page gets indexed into the search engines large database of directory information. There are many things that influence how your site will rank. Especially if there are a lot of authoritative links pointing to your site.
So when a person goes to do a query or a search, the search results come back based on their authority and something called pagerank. This is a ranking system that tells the search engine the weight or relevance and authority that a particular page or site holds. For more information on this type, you can visit search engine optimization calgary and learn more about ranking and ranking systems.
This is important as the results need to come back accurate or people wont use search engines. They have certainly become more and more smarter every single year. They can tell what a page is talking about and what the topic of the page is about, therefore serving back that information back to the person doing the search.
Often within the searches there are things people may see on the side called ads. These ads are paid for by people that want to have a presence on the search engines right away without having to worry about their SEO efforts. You see, when businesses pay to have their ad showing, these results get shown differently than the main search results. The main results are called organic search results as they only involve search results that are not paid for.
So there are a couple of options companies can do when they want to have a presence online, they can have their site show up in the organic results, or they can show up in the ads section, they can even show up in the local search results.